19 February, 2008

People's phone unveiled

First the people's car was launched and now the people's phone -- the world's cheapest -- has been unveiled by India conglomerate -- Spice iMedia. The mobile phone which is just like that of Tata's Nano car, combines both affordabilty and effective functioning.

The potential of the Indian mobile market was a hot topic at the 2008 Mobile World Congress.
One of the companies that attracted a lot of attention for its designs on that market, was the Indian conglomerate -- Spice iMedia. It has unveiled a groundbreaking product range of mobile that includes the world's cheapest phone, called the People's Phone, and a high end movie phone that plays mini-discs.

Elated with the recent launch of product range Paul Shoker -- CEO, Spice said, "The people's phone, if you like, is going to be priced at well under twenty dollars and we are looking to take that in terms of distribution around the world."

The people's phone coincidently also comes in a braille edition, that follows hotly on the heels of the people's car also from India. Commenting upon the same, Paul Shoker said that it is not a coincidence, however, at the end of the day what the company is looking at is the emerging market, especially in India. They are focusing on a mass market product. There are a lot of people in the nation who have not yet made a phone call through a mobile.

With its emphasis on affordability on one hand and high end functionality on the other, Spice is betting that it will be well placed to capitilize on the fast moving Indian mobile market.