08 November, 2010

Adidas new strategic plan : Route 2015

Adidas is planning to overtake Nike for for which they have come up with a new strategy called as Route 2015 : which in other words is translated as "targeting a compound annual earnings growth rate of 15 percent, faster than sales growth, and an operating margin of 11 percent by 2015"

Their overall goal is to overtake the market leader Nike in all aspects...Well I think there are trusting their punch line "IMPOSSIBLE IS NOTHING"….Good luck Adidas

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