19 May, 2011

Godrej Brand Value 3 Billion!

The report (as on October, 2010) released by Interbrand, reveals that Godrej masterbrand accounts for more than 75 per cent of the total brand value. This value implies that more than 30 per cent of Godrej's firm value (Tangible capital+ brand and other intangibles). The Group reaches out to 500 million consumers across the country.

“The brand evaluation exercise which has been undertaken by the group for the first time, places it above iconic brands such as Nissan, HTC, Yamaha, Shiseido, Kraft, Lenovo, Harley Davidson and Burberry," Ashustosh Tiwari, Executive Vice-President, Strategic Marketing, Godrej Group, told reporters

Congrats Mr. Godrej, not to forget you being appointed as the Chairman of ISB too.

Something which makes me happy (to see an Indian brand toppling the legendary brand - Harley Davidson). For all those who got doubts glooming in , with love i would like to remind you of the very fact that exceptions are always there considering the magnitude of the study, so lets us smile when we get a chance, in other words ..make hay when the sunshines)

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