19 July, 2011

McDowell's No.1 is World's No. 10

/photo.cms?msid=9230614Lets get the FYI right - "About 19 million Indians enter the legal drinking age in the country every year. The Indian spirits market grew 16% from a year ago to 234.40 million cases in 2010,  according to London-based liquor research firm IWSR. The 2.8 billion global spirits market grew at its fastest pace in a decade at 9.75% during the same period." 

The Numbers: "McDowell's No.1 whisky recorded 10.6% year-on-year growth in volume to 15.37 milllion cases in 2010. It was in the top 10 list in 2008, but missed out in 2009. Bagpiper, meanwhile, moved up two slots to the seventh place at 16.92 million cases of 9 litres each. "

Conclusion: Nearly half of the top 100 liquor brands in 2010 were from Asia. undoubtedly i feel - Rising prosperity and more disposable income are the main reasons for the growth rates of so many Asian brands...