04 February, 2013

Superbowl - Digital fame, Analytics game !

Where should i start with? According to Nielsen, the so-called overnight rating for the game was 48.1 Highest-Ever Ratings for a Super Bowl, Plus 24 Million Tweets or how Advertisers Made The Super Bowl Power Outage Work For Them if not thinking about  - Is It Worth Spending $4 Million On A Super Bowl Commercial? All in all a game which precedes its fame both before and after the game and making the digital stats never the same year after year.
The best for this season for me was a moment when Ideators brain (vendor) meets Executors boldness (Client), Cheers to OREO and not to forget their Instagram campaign.
My Social media Vote is for you OREO.