08 April, 2013

Whatsapp ! Google ?

OK so here is what it looks like - last year it was  Facebook’s love towards Instagram

There are rumors that the deal started four or five weeks ago, Google and Whatsapp are yet to form a consensus on price. The rumor of this acquisition comes hot on the heels of another rumor that claims Google is developing its own cross platform messaging service called Google Babble.

Google has previously done the same with Sparrow, a very popular mail application for iOS, which it acquired back in July 2012. One of the report righty says that Google "can't afford the time to rebrand and rebuild a competitive messaging app at the risk of entering the game too late - or, it needs to be able to work off the platform WhatsApp has already established and use this technology to fill out the purported Babble.

I hope Google nails this deal. Having WhatsApp under its belt would definitely put Google in a better position to emerge as a major player in the cross platform messaging niche.