02 July, 2013

2013's Complex Social Media Landscape in One Chart

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands. ("Video agreggation" had only one brand: Magnify.)

Flash forward to 2013, and the latest Conversation Prism (click here for the high-res downloadable version) has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers. Various channels are classified by their function to the end user (i.e. "photos," "music" and "social curation."

0 comments: