19 July, 2013

Temporo-Parietal Junction - TPN and Social Media

If you want to make something go viral on Facebook or Twitter, TPJ is where you want to hit — because it lights up like a Christmas tree before we even know we're going to share something. The more activated it is, the more persuasive the share. And it doesn't necessarily have anything to do with what we think is cool ourselves. This Brain Part Decides What Goes Viral on Social Media. 
The TPJ is located around the center on both sides of the brain, just behind your ears. We know its job is to connect us to the thoughts and beliefs of others; the kind of empathy you get from watching a movie or reading a novel. Damage to the TPJ has been known to result in out-of-body experiences: literally stepping outside of yourself.
So the next time you share a great tweet or a cute picture on Facebook and get exactly the "squee!" you were looking for, remember which brain part to thank.

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