04 December, 2013

Thanksgiving shopping online surpasses $1 billion in 2013

Adobe Digital Index measured dual online sales records for Thanksgiving and Black Friday, which saw 400 million visits during the two-day period. The increase in Thanksgiving online sales surpassed last year, breaking the billion-dollar mark at $1.06 billion, with actual spending up 18%. No laggard, Black Friday reached a record of its own, with actual spending jumping to nearly $2 billion ($1.93 billion)—up more than 30% YOY.
 
Last year, sales started picking up online at 9 a.m. ET on Black Friday. This year things began ramping up three hours earlier as a result of increased in-store mobile shopping and new strategies that staged releases of “door-buster” promotions throughout the day. With in-store shopping happening early in the day on Thanksgiving, consumers appeared to head home sooner and continue shopping online. Online shopping peaked between 11 a.m. and 12 p.m. ET on Black Friday, when retailers pulled in $150 million in a single hour.
 
Wish this becomes a reality in India soon considering the exponential growth we see !

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