24 June, 2014

18 June, 2014

SAP, Oracle helped BJP mount successful election campaign

So far we have now of the ad agencies which helped BJP win the election but now it is now official that BJP engaged global information technology firms, including SAP and Oracle for keeping up with real time analysis on social media and partnered InMobi under which the Indian start-up "carpet bombed" the mobile users with profiles of the party candidates. 

An internal email from Mathew Thomas, vice-president Strategic Industries, SAP Indian Sub-continent, congratulated the SAP Labs team members in India, saying: "SAP India helped BJP with the Social Media Analytics division helping the party successfully win and complete their "mission 272+" vision in the just completed federal elections in India".

More details can be found this link. The really essence is ensuring the campaign to be successful is by engaging with their fans regularly, not just when the elections are up which i hope they have in mind for the years to come. 

And now I know who the National Head Information and Technology of BJP is - Arvind Gupta

09 June, 2014

Air Asia - May your Fare well in India

Airlines have been among the first to bell the cat by putting unexpected, if financially justified, price tags, such as debutant AirAsia's move to charge for check-in baggage. This has been freebie that even low-cost airlines have merely diminished rather than demolished in India so far, and the crucial question is whether the average multi-suitcased Indian traveller will like being typecast as a freeloader, well in a matter of time we would know, on an optimistic note hoping it works

Here is an overview of the model through which they will be operating in India, and in an interview with ET AirAsia CEO shared few things which are a surprise to me such as "We prefer a low season. Many people prefer peak season. But we would like to think and act differently." 

Wishing the very best as they set themselves to bring about the change. Good Luck!