18 June, 2014

SAP, Oracle helped BJP mount successful election campaign

So far we have now of the ad agencies which helped BJP win the election but now it is now official that BJP engaged global information technology firms, including SAP and Oracle for keeping up with real time analysis on social media and partnered InMobi under which the Indian start-up "carpet bombed" the mobile users with profiles of the party candidates. 

An internal email from Mathew Thomas, vice-president Strategic Industries, SAP Indian Sub-continent, congratulated the SAP Labs team members in India, saying: "SAP India helped BJP with the Social Media Analytics division helping the party successfully win and complete their "mission 272+" vision in the just completed federal elections in India".

More details can be found this link. The really essence is ensuring the campaign to be successful is by engaging with their fans regularly, not just when the elections are up which i hope they have in mind for the years to come. 

And now I know who the National Head Information and Technology of BJP is - Arvind Gupta