28 July, 2014

Messaging App 'Tap' Aims to Be Even Simpler Than 'Yo' - "the Snapchat for location"

Just weeks after the rise of Yo, the app that lets you send a lightweight "Yo" notification to a friend and nothing more, something more terrible has already come along. Tap is a new app for iPhone and Android that lets you send your location or a quick ping to a group of friends by simply tapping twice on your phone. The phone could be on the table, in your pocket, or on a seat in your car. The app is designed to let you quickly ping a friend when you've arrived at their house, or when dinner's ready. Notifications disappear after ten minutes.

The company calls its app "the Snapchat for location," "the world's fastest messaging app," and "four times faster than Yo." No matter what you want to call it, Tap is just the latest app trying to own your lock screen, let you send a message in an instant, or tell everybody nearby what you're up to with one tap.  TAP ON. 

Check out this video to know more about how TAP differs from YO

27 July, 2014

Are the Top 10 companies to work for in India socially active? Find out!

Numbers of followers on Twitter & Facebook are as of July 2014. Figures are rounded to the nearest decimal.

Sources: 2014 India’s Best Companies to Work For- A study by Great Places To Work for Institute & Economic Times, Best Employers 2.0- India 2013 Study- An Aon Hewitt Research, The Best Companies to work for 2013- The Annual Business Today & PeopleStrong Survey.

25 July, 2014

Indian Banks Banking on Big Data analytics

Banks are not new to this tool, but today they are using it to drive revenue, get valuable insights on customers, its interesting and insightful to see the way how Indian banks are embracing this concept. 
Check out this link and the following infographic for more information.

23 July, 2014

Look at how India’s airline industry has evolved so far

Content marketing facts in 2014

  1. $135 billion will be spent on new digital marketing collateral (content) in 2014
  2. 78% of CMO’s think custom content is the future of marketing
  3. Internet advertising will make up 25% of the entire ad spend by 2015
  4. Social media marketing budgets will double over the next 5 years
  5. Email with social sharing buttons increase click through rates by 158%
  6. Nearly 50% of companies have content marketing strategies
  7. 33% of traffic from Google’s organic search engine results go to the first item listed
  8. 67% of B2B content marketers consider event marketing essential
  9. 73% of reporters think press releases should contain images
  10. 72% of “Pay per Click” marketers plan to increase their budget in 2014
  11. 52% of all marketers have found a customer via Facebook in 2013
  12. B2B companies that blog generate 67% more leads
  13. 43% of all marketers found a customer via LinkedIn
  14. 55% of marketers worldwide increased  digital marketing budgets in 2013
  15. Customer testimonials have the highest effectiveness for content marketers at 89%
  16. Videos on landing pages increase conversions by 86%
  17. 65% of your audience are visual learners
  18. Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
  19. Inbound marketing delivers 54% more leads than traditional outbound marketing
  20. Visual data is processed 60,000 times faster by the brain than text.

21 July, 2014

TED is a big deal — Yet it costs the world nothing to watch.

Owing to the meaningful and significant contribution which TED made in my life so far I hereby share the following Infographic of how far it has come, surely it is going to make greater strides in the times ahead.

17 July, 2014

Snapchat Files Trademarks To Handle Payments

In the multi-screen, multi-channel era, consumers no longer leverage services from one source which snapchat realized now but uncertain of how they are going to sync these services considering the type of services which this app has to offer especially among the teens, looking forward to see how they would make money disappear.

15 July, 2014

Well Played Twitter user - FIFA Corrupt : It's all fake.

For a moment you will be wondering how the following can be true (1st image) considering the times lines at which they were posted until this article showed up. Must say that was smart move by the user.