23 July, 2014

Content marketing facts in 2014

  1. $135 billion will be spent on new digital marketing collateral (content) in 2014
  2. 78% of CMO’s think custom content is the future of marketing
  3. Internet advertising will make up 25% of the entire ad spend by 2015
  4. Social media marketing budgets will double over the next 5 years
  5. Email with social sharing buttons increase click through rates by 158%
  6. Nearly 50% of companies have content marketing strategies
  7. 33% of traffic from Google’s organic search engine results go to the first item listed
  8. 67% of B2B content marketers consider event marketing essential
  9. 73% of reporters think press releases should contain images
  10. 72% of “Pay per Click” marketers plan to increase their budget in 2014
  11. 52% of all marketers have found a customer via Facebook in 2013
  12. B2B companies that blog generate 67% more leads
  13. 43% of all marketers found a customer via LinkedIn
  14. 55% of marketers worldwide increased  digital marketing budgets in 2013
  15. Customer testimonials have the highest effectiveness for content marketers at 89%
  16. Videos on landing pages increase conversions by 86%
  17. 65% of your audience are visual learners
  18. Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
  19. Inbound marketing delivers 54% more leads than traditional outbound marketing
  20. Visual data is processed 60,000 times faster by the brain than text.

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