27 August, 2014

$10 billion digital opportunities knocking, but are Indian telcos listening?

For Indian telcos, a world of value-creating opportunities is about to emerge, according to a joint study by Google and AT Kearney.

Data consumption will triple, and consumers will be buying five times as much content.This transformation will happen at an unprecedented pace.

The study expects the country to see another mobile explosion by 2017 as the online community more than doubles to 480 million.

By 2017, 385 million people will have smartphones, six times more than today, and the number of online transactors will explode to 160 million—eight times as many as today.

By FY17, the Indian telecom industry is expected to reach $35 billion in revenues, with data revenues growing at over 70 per cent per year till then and new digital VAS streams emerging and growing exponentially,” Nikolai Dobberstein, a Partner at A.T. Kearney, and one of the authors of the report, said.

Google India MD Rajan Anandan said about 73 percent of mobile data consumers would be willing to spend more time online if more entertainment content were available in an engaging format.