11 September, 2014

Social Media Strategy of Dell India

Dell uses Social Media not only to market themselves, but for building a social business and not using it only as a marketing tool.

Dell is one of those few brands that have their own social media listening command centre, which was established in 2010, and it is this command centre which puts us in the position to be able to monitor and listen to a lot of conversations. Besides US, India is the only other country to have a Dell command centre.

Dell encourages all its employees to be social media certified, and to use it the right way.

Dell uses listening to picking up ideas, to listen to customers, listen to  or use those insights for their own product development.

When Dell looks at measuring ROI, they know that social media is an important decision factor, and plays a very important role in decision making whether it is consumer space, the B2B space and is not just about measuring awareness levels, sentiments, the positive and negative responses, but about making sure how you are actually able to add value to every point.

Here is the link to interview by Ritu Gupta, Director, Marketing, Dell India, in which she shares how Dell explores Social Media beyond marketing