09 September, 2014

Twitter testing ‘buy’ button as e-commerce plans take shape

Twitter is partnering with payments company Stripe to save a person’s credit-card information so users can purchase with just a couple of clicks.

The feature is the first step in a larger strategy to engage Twitter users so they spontaneously shop alongside updates from people they follow. The company is testing the service, which will help broaden its revenue sources, after facing investor pressure over slowing user growth. The buy button will also help demonstrate the influence of a tweet in directly driving sales for businesses.

Twitter has been rolling out other new endeavours to diversify its revenue and generate more profit from its 271 million users. Last month, the company said it was introducing video advertisements that will let marketers pay each time someone clicks to watch a video on the site.