17 October, 2014

The highlights of Apple’s announcement

Cupertino, California based Apple Inc. had a product announcements today. Here are the highlights…

Mac OS X

OS X 10.10 Yosemite, is available for download today for free for anyone with Mac machine. The Yosemite update includes Spotlight that could search the web, Spotlight suggestions, native social sharing from the Safari browser. Access to the tabs that you’ve opened across all your devices. Mail Drop, Continuity where your devises are aware of each other.  “The best remote you have is the one on your wrist.” You can use your Apple Watch to control your slides on the screen.


Apple unveiled its thinnest ever tablet, the iPad Air 2 ( 6.1mm (0.24in) thick). Tim said about what they tried to do with the new iPad “Packing up more and more power and performance. It is transforming the way we work, play and learn and communicate.” He also remarked the company has sold more iPads(quarter a billion) in the first four year more than any other product s in the history of Apple.  iPads have dedicated 675,000 apps on the AppStore. The iPad Air 2 and iPad Mini has come with Touch ID, finger print sensors. Apple has not put NFC in the new iPad Air or the iPad Mini. Whereas iPad Air 2 is armed with A8X chip which is 40% faster than its predecessor, and graphics are 2.5xfaster. Retina iMac Apple has also showed off the new Retina iMac. It comes with 27in (68.6cm) screen with a resolution of 5K, the highest in the industry. The retina iMac’s 5210 by 2880 pixels offers 5x detail of a “full HD” 1080p television.

The Apple SIM card

Apple has created a SIM card that lets users switch between multiple cellular networks – AT&T, Sprint and T-Mobile. This will be a God send feature for frequent travelers.

If Apple ties up with more carries and rolls out this in more countries, it could make SIM swapping obsolete for international travelers.

Two needles in the hay stack of today’s announcements: Spotlight web search and Continuity.

These two are very interesting features. Search is Google’s territory; first siri has tried to encroach in the zone. Now Apple has another trick under its sleeves – direct web search from spotlight. Would be very interesting to see the impact of this on Apple vs Google war in the future. The other one is continuity: All your devices talks to each other and know what you are doing. The task you’ve started on phone/iPad follows you on iMac later and continues exactly from where you left off. This further expands the deep integration between iOS and OS X.