03 November, 2014

Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

This collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime. Media companies will benefit from new Nielsen Digital Content Ratings, Powered by Adobe, that will offer comparable metrics to measure audiences accurately and consistently across every major Internet-connected device, including desktops, smartphones, tablets, game consoles and over-the-top (OTT) boxes.

Major media companies and broadcasters already rely on Adobe to deliver TV across screens and tap into digital viewer engagement. Our partnership with Nielsen, once complete, will provide analytics coupled with ratings to benefit advertisers, media companies, and consumers. The integration also seeks to provide deeper consumer engagement through the delivery of personalized content and ads. We’re excited to already have some major companies on board for the initial rollout – including ESPN, IPG Mediabrands, Sony Pictures Television, Starcom MediaVest Group, Turner Broadcasting, Univision Communications Inc., and Viacom.

Data from Nielsen’s Digital Content Ratings, Powered by Adobe, will be available in the Adobe Marketing Cloud, allowing brands to use the data to better optimize their marketing campaigns.

Video Link - https://www.youtube.com/watch?v=FJCE6QIbVHY