20 November, 2014

Firefox Dumps Google For Yahoo

Mozilla announced today a new five-year contract with Yahoo where Yahoo will be the default search engine in the US. That means when you open up your browser, you won't see Google search anymore. Firefox users will see a "new enhanced Yahoo Search experience" beginning in December.

It will feature a "clean, modern interface" and will support Do Not Track, Mozilla says.Google has been the default search engine since 2004. But, according to Mozilla, "Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be built-in as alternate search options."

Firefox is the third-most popular web browser, with between 14% and 19% market share, depending who's talking.According to Mozilla, 100 billion searches are conducted per year using Firefox.

Yahoo has been making a big push to improve its search product. In April, Re/code reported that Yahoo had a secret plan to get Apple to dump Google as the default search in its iOS devices and use Yahoo instead.

The financial details of the deal weren't disclosed. According to AllThingsD, the most recent renewal of the deal it had with Google in 2011 was $300 million per year for three years. In 2012, 97.9% of Mozilla's revenue came through partnerships with search engins, according to Infoworld.

This wouldn't really impact Google much considering the dominance they have through Chrome, personally i haven't been a great fan after trying  the updated version which Firefox released - used to get stuck, it certainly would be interesting to see how Yahoo would lure Apple to use them over Google.

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