26 November, 2014

Nimbuzz hopes to take on TrueCaller with Holaa

Almost a month after, Guragon-based chat and mobile VoIP provider Nimbuzz was acquired by UK-based New Call Telecom, the brand has launched its new call management platform called Holaa today.

Holaa is basically a free caller ID app and is much like the popular Truecaller app. It is available only on Android. Holaa!, like Truecaller, allows users to see details like the caller’s name, photo and location during an incoming call live. It also helps block spam calls from pesky spammers or other unwanted callers.

Holaa! allows users to search people’s names based on their phone numbers and alerts the registered user if the caller is marked as spam by other members of Holaa! community. The app syncs with Facebook, Google accounts and phonebook to provide the caller’s name, photo, location and email ID. Users can also opt out of Facebook and Google account sync feature.

It keeps a tab whenever the user moves away from their home network and notifies if they wish to block calls from unknown numbers. The app regularly provides additional information about phone book contacts, which, the user can add to their directory by using the ‘Merge’ feature. Users can also share contact information for both phone book contacts and unknown contacts with their friends using a share option allowing the sharing of names, mobile numbers, photos and e-mail addresses.

True caller had the first movers advantage which helped them gain users worldwide, would interesting to see how Holaa would attract users to its platform - What marketing channels they would tap to capture market such as India 

0 comments: