05 December, 2014

Activia, Samsung and Nike the most shared social video brands of 2014

Activia is the most shared social video brand of 2014, research from Unruly has found.

The brand’s La La La (Brazil 2014) World Cup ad starring Shakira helped Activia win this, with the ad seeing over 5.8m shares worldwide.Activia was followed by last year’s winner Samsung, who has racked up 4.3m video shares, and sports giant Nike (3.8 m) in third.Each of the top three had launched a video to tie in with the World Cup.

They were followed by Coca-Cola, the NBA, Budweiser, Go-Pro, Adidas, Pepsi and EA.