11 December, 2014

What Social media had to say about Uber ban in India

When the rape of a passenger by an Uber taxi driver came to light on Saturday, social media users raged against the taxi hailing company's 'reckless' expansion that led to lax security checks. 

Tinu Cherian, who has over 150,000 followers on Twitter tweeted: "Uber suspended in Delhi halting 6,000+ jobs. Delhi Police DCP had issued character certificate to driver. By that logic Delhi Police must be banned." 

In the first 24 hours, the issue got more than 15,000 mentions and started trending on Twitter. It was a hot topic on Facebook and various forums, shows a quick social media analysis by Simplify360, a social media analytics company. 

"Social media has escalated the issue to the highest level, now it's time for authorities to bring the real culprit forward and do justice," said Bhupendra Khanal, CEO of Simplify360. Many users termed the official response as "knee jerk reaction". 

Karthik Srinivasan, National Lead- Social, Ogilvy said: "Not actively engaging on social media, to questions being posed, may actually be a better strategy because the sheer number of questions that could come up may not be easy to handle at all." 

There are various angles in which this whole thing can be looked at, to name a few: 

1) Uber should have done proper due deligence before handing their tag to th e driver, and should have sacled wth discipline
2) Police should have throughly checked in the credentials agaon before issuing the character certificate.
3) The most important of it all - How many of those who posted about this have actually used Uber ;)

A better approach would be to plug systemic deficiencies to ensure that they remained in step with technological developments.