01 July, 2015

Facebook changed its logo yesterday, did you notice?

Facebook quietly changed its logo yesterday for the first time since 2005 and you probably didn’t even notice.The update is only a refresh of the company’s wordmark, which is the text-only version of its logo used for identifying its brand.

Josh Higgins, Facebook’s Creative Director told Brand New that the company “set out to modernize the logo to make it feel more friendly and approachable” and settled on an update instead of a full redesign.

Facebook asked Eric Olson, the designer of Klavika, the font used for the original wordmark, to design a new typeface.

Ben Barry, a former designer at Facebook, had also proposed tweaks to the Facebook wordmark in 2012 which were approved by the company but never implemented.

The actual Facebook ‘F’ logo isn’t being changed. You’ll only notice the difference where the full name is used.

Personally , I think the old one was much better kerned that the latest variation where the "face" section seems tighter than the "book" section.

0 comments: