24 August, 2015

Is #government use of #SocialMedia maturing?

Check this link for complete information and the approach taken in arriving at this list.

22 August, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first businesses with the ability to share them. Wendy’s ad shows a salad being constructed, while Kuat’s is basically the rainbow-shooting poptart meme Nyan Cat with a brand name slapped on.

GIFs can’t go in the tiny sidebar ads Facebook is phasing out, only “Boosted” Page posts, which make up most of the ads you see in your feed.

The social network started supporting GIFs in user posts starting in May, but hadn’t allowed businesses to try the hip graphic interchange format all the kids are Tumbling over.

Facebook tells me “GIFs can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”

So basically, if users hate them and they don’t perform well, Facebook will scrap them. But if the eyegrabbing ads and Page posts drive business without annoying the hell out of people, all companies might soon get the option to animate your News Feed.

If Facebook’s smart, it will take a very aggressive approach to how the News Feed treats these posts in order to preserve the user experience. If they receive even a little negative feedback for being spam or being hidden, they should get banished from the feed.

GIFs are the visual equivalent of shouting. You have to really care about the message or you’d prefer they just shut up.

21 August, 2015

Samsung Is Really Really Really Keen To Convert iPhone Owners To Its Smartphones

Got an iPhone? Got a dollar? That’s all you need if you want to take one of Samsung’s newest smartphones for a thirty day, “no obligation” spin. (That’s assuming that you live in the U.S.)

The Korean phone maker, which continues to see its growth slip as Android smartphones themselves suffer a global decline, is pinpointing customers of arch rival Apple with this very specific offer, as CNET first spotted. The trial even includes a free data plan, to get the most from a Galaxy device, which is not restricted to any single operator.

While Apple continues to go from strength to strength — its Q3 2015 net profit rose nearly 40 percent year-on-year to reach $10.7 billion — Samsung’s vital financial stats keep moving in the wrong direction. Samsung Mobile’s operating profit sunk 37.6 percent year-over-year to 2.76 trillion won, while its operating profit margin in the last quarter was 10.6 percent, a significant decrease from 15.5 percent in Q2 2014.

Samsung last week unveiled the Galaxy Note 5 and Galaxy S6 Edge+, its latest competitors to take on the iPhone 6 and iPhone 6+, but already critics are unsure whether the devices, and their lofty pricepoints, can put a dent in Apple’s brand and its flagship device, which have helped the U.S. firm gain marketshare in pretty much all major global markets. And, with the next iterations of the iPhone set to launch next month, the competitor is only set to get tougher.