21 October, 2015

Apple Music Has 6.5 Million Paying Subscribers

Apple’s new streaming music service has 6.5 million paying subscribers, suggesting that about 60 percent of those who sampled it stayed on, according to figures cited on Monday by Timothy D. Cook, Apple’s chief executive.

Mr. Cook said in an interview at WSJDLive, a technology conference presented by The Wall Street Journal in Laguna Beach, Calif., that the service, Apple Music, had a total of 15 million users, 6.5 million of whom pay. Apple Music, a competitor to Spotify, was introduced at the end of June and offered customers three months of music free; those who continue after their trial periods end pay $10 a month for individual accounts or $15 a month for family plans.

In August, Apple said 11 million people had tried the service, and trial periods began to expire at the end of September. Since then, the music industry has been eagerly awaiting Apple’s subscriber numbers, while the company’s executives have made various public statements that they were aware of early problems with the service — like jumbled playlists — and were working to resolve them.

Spotify last revealed its user numbers in June, when it said it had 20 million paying users around the world and 55 million who use its advertising-supported free version.

Now that's some number, it is interesting to notice that customers are willing to pay for music even when services such as YouTube are available to leverage such service , the only reason I see for this to be a success is the experience they provide to the users for which they already well know

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