18 November, 2015

India to overtake US next month with 402 million internet users

The number of internet users in India will reach 402 million next month, nearly 50 percent more than what it was last year, according to a study by the Internet and Mobile Association of India (IAMAI) and IMRB International.

With the latest surge, India will overtake the US to have the second-largest internet user base in the world, next only to China. This will be music to the ears of mobile and internet-based businesses targeting the fast-growing digital market in India.

It took a decade for India to move from 10 million internet users to 100 million, but only four years to quadruple that figure. The primary driver of this takeoff is the boom in affordable smartphones over the past couple of years. But two-thirds of India’s population remain outside the internet, and broadband availability is poor. Most people still access the internet on outdated 2G networks. So there’s a lot more scope for improvement in India’s digital infrastructure.
The number of internet users in India will reach 402 million next month, nearly 50 percent more than what it was last year.

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