13 April, 2016

Snapchat is stealing Instagram's teen users away

Snapchat is absolutely crushing Instagram when it comes to teens, according to a new survey by investment bank Piper Jaffray.
In fall 2015, Piper Jaffray's semi-annual survey of 6,500 US teens showed that 33% of them considered Instagram their most important social network. By this spring, that number had fallen to 27%.
The story for Snapchat is the complete opposite. In fall 2015, just 19% of teens said it was their most important social network. That ballooned to 28% this spring, edging out Instagram.
Twitter continued its slow decline, while Facebook saw a slight bump.
Here is what the full table looked like:
Here is another chart from Piper Jaffray that shows Snapchat's striking ascent among teens (the average age of respondents was 16.5 years).