06 April, 2017

Twitter launches a ‘lite’ mobile web app that’s optimized for emerging markets

Twitter has taken the wraps off a new data-optimized version of its service that it hopes will be a hit among emerging.

It’s called Twitter Lite and, unlike similar ‘Lite’ apps from Facebook and others, it is browser-based — living at mobile.twitter.com. It is essentially a data-optimized version of the regular Twitter service that, the company said, loads fast and will work well on limited internet connections. It added that, already, “hundreds of millions” visit the mobile app each month but now it wants to expand that reach.

A web app isn’t as powerful as a native app, but Twitter said it had opted for this approach because it believes it can make its service accessible to new users. “It works on most smartphones and tablets without an App Store or Google Play account. You won’t need an email account or credit card either,” it said.
The app also comes in at less than 1MB — making it well-sized for cheaper handset that don’t have a lot of storage — while on Android phones it includes notifications and alerts, offline access and the potential for a home screen app.

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